We see an opportunity to create additional points of distribution on the Mountain with the ability to expand up to Spruce Lake. Initially, we would propose adding a key point of distribution where the Morning Star Express Quad and Eagle Quad lifts meet. A shipping container activation branded as The Toasty Cabin would serve savory soups, gourmet grilled cheese, and other snacks and beverages.
The Warming Hut
At the Warming Hut, we believe the right approach is to place a very simple grab and go option with one
cashier and two visi coolers that focus on dry snacks, cold sandwiches, salads, water, ready-to-drink cocktails, and non-alcoholic beverages.